Wednesday, February 04, 2004
Super Bowl
This Sunday was Super Bowl Sunday here in US. Super Bowl - which is th finals of the American Football League - is the most watched, most awaited and most hyped annual event in America. This is the most outstanding example of the genius of American marketing. A match b/w two local teams - the equivalent of Ranji Trophy in Indian cricket ;-) - is watched by 130 million ppl in US. If Indian context this doesnt look that big a figure, then consider this - this is abt 1/3rd of American population!!!! A 30-sec commercial spot on TV cost $2.3million this yr! And the ads beamed during Super Bowl r as much hyped as the game itself.
And boy, didnt this yr's Super Bowl live upto itz hype! Last yr's Super Bowl XXXVII was played b/w two uneventful teams and was won by Buccaneers (what a name, quite apt for this game, I guess) from Tampa. However this yr's Super Bowl XXXVIII made up for it ;-) If the match ended as a thriller, more news was generated by the half-time show.
Half-time entertainment is considered an integral part of Super Bowl and generates a lot of interest. Every yr, there will be a surprise celebrity who graces the show, along with numerous other celebrities. This yr's surprise was Justin Timberlake (yup, Brtiney Spears'-ex!) and what a surpise his presence turned out to be. The half-time show ended with Justin stripping-off Janet Jackson's bra, in what he later tried to explain as "wardrobe malfunctioning"!!! For me, who saw this spectacle with disbelief, it was all clear this cannot be an accident. There is no way one wud dress herself so "loosely" and dance that she will be exposed by a simple flick of the arms! And after I heard the news that Janet Jackson has a new album coming up, it just put everything into place. I find it simply pathetic that this 40-yr old lady needed a 20-something guy to strip her off in front of one of the biggest TV audiences ever, all for some publicity for her latest album.
The game of football is by itself quite interesting - managed to hold the interest of this die-hard cricket fan for some time! A very phisical game, with a bit of strategy going around - this cud be a typical American game, one that brings out - as my roomie Amit says - "the animal instinct in you".
Cancer cures smoking.
This Sunday was Super Bowl Sunday here in US. Super Bowl - which is th finals of the American Football League - is the most watched, most awaited and most hyped annual event in America. This is the most outstanding example of the genius of American marketing. A match b/w two local teams - the equivalent of Ranji Trophy in Indian cricket ;-) - is watched by 130 million ppl in US. If Indian context this doesnt look that big a figure, then consider this - this is abt 1/3rd of American population!!!! A 30-sec commercial spot on TV cost $2.3million this yr! And the ads beamed during Super Bowl r as much hyped as the game itself.
And boy, didnt this yr's Super Bowl live upto itz hype! Last yr's Super Bowl XXXVII was played b/w two uneventful teams and was won by Buccaneers (what a name, quite apt for this game, I guess) from Tampa. However this yr's Super Bowl XXXVIII made up for it ;-) If the match ended as a thriller, more news was generated by the half-time show.
Half-time entertainment is considered an integral part of Super Bowl and generates a lot of interest. Every yr, there will be a surprise celebrity who graces the show, along with numerous other celebrities. This yr's surprise was Justin Timberlake (yup, Brtiney Spears'-ex!) and what a surpise his presence turned out to be. The half-time show ended with Justin stripping-off Janet Jackson's bra, in what he later tried to explain as "wardrobe malfunctioning"!!! For me, who saw this spectacle with disbelief, it was all clear this cannot be an accident. There is no way one wud dress herself so "loosely" and dance that she will be exposed by a simple flick of the arms! And after I heard the news that Janet Jackson has a new album coming up, it just put everything into place. I find it simply pathetic that this 40-yr old lady needed a 20-something guy to strip her off in front of one of the biggest TV audiences ever, all for some publicity for her latest album.
The game of football is by itself quite interesting - managed to hold the interest of this die-hard cricket fan for some time! A very phisical game, with a bit of strategy going around - this cud be a typical American game, one that brings out - as my roomie Amit says - "the animal instinct in you".
Cancer cures smoking.
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